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Specialized's New Stumpjumper EVO


We don’t really like featuring straight-up ads in our video section, so we thought we’d drop this here. Fully acknowledging that, yes, this video, short film, really, is an ad for Specialized’s new Stumpjumper Evo. And as great as that bike looks and no doubt rides, the promo video is all time.

There’s a look the “old” rider gets in his eyes at the very end, the first time he’s ridden in decades, that somehow perfectly captures the pure freaking stoke of riding, surfing, skiing, whatever it is, that burns in all of us.

Enjoy!